Case Study: Scaling Holiday Sales with Paid Advertising

Client: Let’s Roam
Services Provided: Paid Advertising (Meta), Marketing Strategy, Video Production
Platforms Used: Meta (Facebook/Instagram), TikTok
Budget Managed: $3,000,000
Results: +35% profitability, record-breaking Q4 sales

Challenge:

Let’s Roam, a travel experience company, wanted to maximize sales during Q4, its most important revenue-driving season. The company needed a fresh creative approach to paid ads while optimizing ad spend for profitability.

Solution:

• Developed and executed a full-scale Meta Ads campaign, creating all ad creatives to optimize conversions.

• Implemented A/B testing to refine messaging, visuals, and audience targeting.

• Produced high-quality video content for paid ads, increasing engagement and click-through rates.

• Strategized a data-driven budget allocation plan to maximize return on ad spend (ROAS).

Results:

• Most profitable Q4 in company history through optimized paid advertising.

• 35% increase in profitability compared to the previous year.

• High-converting video ad creatives led to increased engagement and conversions.

Takeaway for Clients:

If you're looking to maximize seasonal sales, I specialize in running high-performance paid ad campaigns that deliver measurable ROI.

Case Study: Increasing ROAS by 70% for Multi-Brand Restaurant Group

Client: Modern Restaurant Concepts
Services Provided: Paid Media, Email Marketing, Customer Retention
Platforms Used: Google Ads, Meta Ads, Klaviyo, Thanx
Budget Managed: $800,000
Results: +70% ROAS, 5% increase in loyalty program sales

Challenge:

Modern Restaurant Concepts was struggling with a low return on ad spend (ROAS) from its previous marketing agency. Additionally, their digital loyalty program was underperforming, and customer engagement needed improvement.

Solution:

• Restructured the Google Ads and Meta Ads strategy, implementing rigorous variable testing and conversion funnel adjustments.

• Built customer retention email flows using Klaviyo and Thanx to increase lifetime value.

• Developed a targeted loyalty program campaign, leveraging personalized email and ad promotions.

• Provided detailed KPI reports to leadership for data-driven marketing decisions.

Results:

• Increased ROAS by 70% by optimizing paid ad performance.

• Boosted loyalty program signups and sales by 5% within five months.

• Enhanced customer retention strategy through automated email workflows.

Takeaway for Clients:

If your business is struggling with paid media efficiency or customer retention, I can help optimize your ad spend and implement automation strategies to increase profitability.

 Case Study: Boosting E-Commerce Sales with Paid Ads & Shopify Optimization

Client: ElevenPine
Services Provided: Shopify Website Management, Paid Ads, Email Marketing
Platforms Used: Facebook Ads, Google Ads, Shopify
Results: +70% online sales, $40,000 raised via Kickstarter

Challenge:

ElevenPine, an e-commerce cycling apparel brand, needed to increase online sales while keeping ad costs low. They also wanted to launch a new product through Kickstarter.

Solution:

• Designed and optimized the Shopify website for better conversion rates.

• Ran targeted Facebook and Google Ads campaigns, refining audience targeting and ad creatives.

• Launched a Kickstarter campaign, developing a compelling marketing strategy that included video storytelling and social media engagement.

• Created an email marketing sequence to nurture potential customers and drive conversions.

Results:

• Increased online sales by 70% through optimized paid advertising and website management.

• Successfully raised $40,000 on Kickstarter in just 45 days.

• Achieved low CPA (cost per acquisition) and high ROAS with targeted ad campaigns.

Takeaway for Clients:

I specialize in helping e-commerce brands drive sales through paid media, Shopify optimization, and email automation, ensuring strong ROI and sustainable growth.

Case Study: Launching High Hopes Hammock – A Mission-Driven Outdoor Brand

Client: High Hopes Hammock

Services Provided: Brand Development, E-Commerce Marketing, Social Media Growth, Crowdfunding Strategy

Platforms Used: Shopify Instagram, Kickstarter, Facebook Ads, Email Marketing (MailChimp)

Results: $75,000 in sales in the first year, 35,000+ social media followers, $17,000 in seed funding

Challenge

As the founder of High Hopes Hammock, I wanted to create a socially conscious outdoor brand that not only sold high-quality hammocks but also gave back to poverty-stricken communities. However, launching a new brand in a competitive outdoor industry required strategic branding, strong digital marketing, and grassroots outreach to gain traction.

The challenge was to build brand awareness, grow an engaged audience, and generate sales quickly—all while staying true to the mission of giving back.

Solution

To establish High Hopes Hammock as a recognized and profitable outdoor brand, I developed a multi-channel marketing strategy that combined e-commerce growth, social media engagement, crowdfunding, and experiential marketing.

📌 1. Built a Strong Brand Identity & E-Commerce Store

✔ Designed the brand’s identity, messaging, and mission-driven positioning to stand out in the outdoor market.
✔ Developed a Shopify website optimized for conversions and a seamless buying experience.
✔ Created high-quality product photography and lifestyle visuals to showcase the hammocks.

📌 2. Drove Sales & Awareness Through Social Media & Advertising

✔ Grew social media following to 35,000+ followers by creating highly engaging content and leveraging influencer partnerships.
✔ Ran targeted Facebook Ads & Instagram promotions to reach outdoor enthusiasts and conscious consumers.
✔ Implemented UGC (User-Generated Content) campaigns, encouraging customers to share their adventures using High Hopes Hammocks.

📌 3. Launched a Successful Crowdfunding & Grassroots Marketing Strategy

✔ Raised $17,000 in seed funding through business pitch competitions and community support.
✔ Created a Kickstarter campaign that generated excitement and early sales.
✔ Organized brand events, including a Hammock-inspired music festival, which attracted 200+ attendees and raised $1,000 for charity.

Results

💰 $75,000 in sales in the first year, establishing a profitable business model.
📈 35,000+ social media followers, building a highly engaged outdoor community.
🔥 $17,000 raised in seed funding, fueling early growth and product development.
🎶 Successful brand events, increasing awareness and reinforcing the brand’s mission.

Takeaway for Clients

A strong brand identity, digital marketing strategy, and community-driven approach can turn a startup into a recognized and profitable business. Whether you’re launching a mission-driven brand, e-commerce business, or crowdfunding campaign, I can help you create a strategy that builds engagement, drives sales, and makes a lasting impact.

 Case Study: Streamlining CRM & Data Automation for B2B Growth

Client: JOST International
Services Provided: HubSpot CRM Management, Automation, Data Cleaning
Platforms Used: HubSpot
Results: Improved lead tracking, enhanced CRM efficiency

Challenge:

JOST International, a leading trucking industry supplier, needed better organization within HubSpot to track leads, automate workflows, and clean up messy data.

Solution:

• Created automated workflows to segment contacts based on lead stage and customer type.

• Implemented CRM data cleaning processes, removing duplicate and incomplete records.

• Designed a contact territory system for better sales team alignment.

• Provided training and documentation to improve sales and marketing team adoption of HubSpot.

Results:

• Improved lead tracking and sales pipeline visibility.

• Increased sales team efficiency through better CRM automation.

• Enhanced data quality, leading to more effective marketing campaigns.

Takeaway for Clients:

If your business struggles with CRM management or automation, I can help optimize HubSpot to ensure your sales and marketing teams operate more efficiently.

Case Study: Growing Coffee brand’s Instagram Engagement & Followers by 25% in 6 Months

Client: OZO Coffee

Services Provided: Social Media Management, Content Creation, Community Engagement

Platform: Instagram

Results: 25% increase in followers and engagement in 6 months

Challenge

OZO Coffee, a well-known coffee brand, wanted to grow its Instagram presence to attract more local and online customers, build brand loyalty, and increase foot traffic to its café locations. However, their engagement levels were stagnant, and their content wasn’t reaching a broad audience. They needed a strategy that would increase engagement, build an online community, and grow their follower count organically.

Solution

To revamp OZO Coffee’s Instagram presence, I implemented a three-part strategy focused on high-quality content, interactive engagement, and strategic giveaways.

📌 1. Created High-Quality, Engaging Content

A well-curated Instagram feed with eye-catching visuals and engaging videos was key to increasing organic reach.

✔ Professional Reels & Photography: Shot and edited high-quality Instagram Reels showcasing behind-the-scenes coffee roasting, latte art, and customer experiences.
✔ Storytelling Posts: Crafted engaging captions that told the story behind the brand, products, and baristas.
✔ User-Generated Content (UGC): Encouraged customers to share their OZO Coffee experience, resharing their content to build community trust.

📌 2. Boosted Customer Engagement

I shifted the focus from one-way posting to two-way conversations, making OZO Coffee’s audience feel heard and valued.

✔ Engaged with followers daily: Responded to comments, DMs, and tagged photos to foster a sense of community.
✔ Interactive Stories: Used polls, Q&A, and countdowns to encourage real-time engagement.
✔ Hashtag Strategy: Optimized hashtags to increase discoverability and reach new audiences.

📌 3. Launched Targeted Giveaways & Collaborations

Giveaways are a powerful tool to attract new followers while rewarding loyal customers.

✔ Monthly Instagram Giveaways: Encouraged followers to tag friends, increasing organic reach.
✔ Partnership Collaborations: Partnered with local brands for cross-promotions, tapping into their audiences for mutual growth.
✔ Exclusive Promotions for Followers: Ran limited-time offers and special discounts to drive engagement and customer retention.

Results

📈 25% increase in Instagram followers in just 6 months.
🔥 Significantly higher engagement rates, with more likes, shares, and saves per post.
🎥 Reels consistently reached 3x more users than previous content strategies.
💬 Improved brand loyalty and community engagement through real-time interactions and giveaways.

Takeaway for Clients

A well-executed social media strategy isn’t just about posting—it’s about building relationships, creating engaging content, and providing value to your audience.

If your brand is looking to grow its Instagram presence, increase engagement, and attract new customers, I can help craft a strategy that delivers real, measurable results.

 Case Study: Driving $400,000 in Seasonal Sales with High-Impact Video Ads

Client: Triple Aught Design

Services Provided: Video Production, Paid Advertising, Digital Marketing Strategy

Platforms Used: Meta Ads (Facebook & Instagram), Google Ads, Organic Social Media

Results: $400,000+ in seasonal sales, 40% increase in digital revenue

Challenge

Triple Aught Design, an outdoor apparel and gear brand, wanted to boost seasonal sales and grow its digital revenue. While they had a strong product line and brand reputation, their previous marketing efforts lacked high-quality video content that could effectively engage audiences and convert views into purchases.

The company needed compelling, professional video ads that would showcase their gear in action, tell a story, and ultimately drive online sales.

Solution

To increase sales and engagement, I developed a video-driven marketing strategy that combined high-quality visuals, targeted paid advertising, and a data-driven approach to digital marketing.

📌 1. Created High-Impact Video Ad Campaigns

✔ Produced cinematic product videos highlighting gear functionality and real-world use.
✔ Shot and edited action-packed Reels and ad creatives that resonated with outdoor enthusiasts.
✔ Developed storytelling-driven ad copy that aligned with the brand’s rugged, adventure-focused identity.

📌 2. Launched Paid Ad Campaigns for Maximum Reach

✔ Created Meta Ads & Google Display campaigns featuring the new video content.
✔ Implemented A/B testing to refine messaging, visuals, and audience targeting.
✔ Optimized the sales funnel with dynamic retargeting ads, ensuring engaged users completed their purchases.

📌 3. Enhanced Organic Social & Website Content

✔ Integrated video content into email campaigns to increase engagement and conversions.
✔ Optimized landing pages with embedded video to improve dwell time and conversions.
✔ Developed a consistent brand content strategy across social media platforms.

Results

📈 $400,000+ in seasonal sales driven by video-powered ad campaigns.
🔥 40% increase in digital revenue compared to the previous year.
🎥 Higher ad engagement—video ads consistently outperformed static creatives.
💳 Lower cost per acquisition (CPA) through optimized targeting and retargeting.

Takeaway for Clients

High-quality video content is one of the most powerful tools for driving conversions and revenue. Whether for paid ads, social media, or website engagement, a strong visual storytelling strategy can make the difference between average and record-breaking sales.

If you need compelling video ads, product storytelling, or paid media management, let’s create a strategy tailored to your brand’s success.

Case Study: Launching The Climbing Box – A Niche Brand That Generated $5,000+ in the First Month

Client: The Climbing Box

Services Provided: Brand Strategy, Go-To-Market Strategy, E-Commerce Marketing

Platforms Used: Shopify, Instagram, Facebook Ads, Email Marketing

Results: $5,000+ in revenue within the first month

Challenge

The Climbing Box, a subscription box tailored for rock climbers, needed a strong brand identity and go-to-market strategy to launch successfully. Since the climbing gear market is highly competitive, the brand had to differentiate itself, target the right audience, and generate immediate sales.

With a limited budget, the challenge was to build brand awareness, attract early adopters, and create a loyal customer base from day one.

Solution

To ensure a successful launch, I developed a niche brand strategy focused on storytelling, audience engagement, and strategic marketing execution.

📌 1. Defined a Strong Brand Identity & Positioning

✔ Developed a unique value proposition that highlighted the brand’s curated, high-quality climbing gear selection.
✔ Created a compelling brand story that resonated with outdoor and climbing enthusiasts.
✔ Designed a consistent brand aesthetic across social media, website, and marketing materials.

📌 2. Built a High-Converting Shopify Website

✔ Designed and optimized The Climbing Box’s Shopify store for seamless navigation and conversions.
✔ Created engaging product descriptions, visuals, and messaging that spoke directly to climbers.
✔ Integrated email marketing pop-ups and abandoned cart recovery flows to capture leads and increase conversions.

📌 3. Executed a Targeted Marketing & Growth Strategy

✔ Leveraged Instagram & Facebook Ads to reach the right audience and drive traffic.
✔ Partnered with climbing influencers & ambassadors to generate organic brand awareness.
✔ Launched email marketing campaigns with pre-launch teasers, exclusive discounts, and engaging storytelling.
✔ Engaged with climbing communities & groups on social media to build trust and credibility.

Results

📈 $5,000+ in revenue generated within the first month of launch.
🔥 Strong early adoption & customer engagement from targeted marketing efforts.
📩 High-converting email campaigns that nurtured leads and drove repeat purchases.
🎯 Successful niche positioning that resonated with passionate climbers.

Takeaway for Clients

A well-executed brand strategy and launch plan can turn a new business into a profitable one from the start. By combining strategic positioning, digital marketing, and audience engagement, The Climbing Box successfully entered the climbing gear market and generated strong initial revenue.

If you're launching a new brand, subscription box, or e-commerce business, I can help you build a winning brand strategy that attracts customers and drives sales.

Case Study: Raising $40,000 on Kickstarter & Boosting Online Sales by 70% for ElevenPine

Client: ElevenPine

Services Provided: Kickstarter Campaign Strategy, E-Commerce Marketing, Paid Advertising, Email Marketing

Platforms Used: Kickstarter, Facebook Ads, Google Ads, Shopify, Email Marketing

Results: $40,000 raised in 45 days, 70% increase in online sales

Challenge

ElevenPine, an innovative cycling apparel brand, was launching a new line of convertible cycling shorts and needed a successful crowdfunding campaign to fund production while also increasing direct-to-consumer (DTC) sales. The challenge was to generate awareness, build early demand, and drive conversions quickly within a limited time frame.

Additionally, the brand wanted to improve overall e-commerce performance, increasing online sales and customer retention beyond the Kickstarter campaign.

Solution

To achieve both Kickstarter funding success and long-term e-commerce growth, I developed a multi-channel digital marketing strategy focused on high-converting ads, compelling storytelling, and audience engagement.

📌 1. Designed & Optimized a High-Impact Kickstarter Campaign

✔ Crafted a compelling Kickstarter campaign page with persuasive storytelling, professional product visuals, and engaging videos.
✔ Produced a Kickstarter promotional video showcasing the product’s innovation and value for cyclists.
✔ Created limited-time reward tiers and exclusive early-bird offers to incentivize backers.

📌 2. Ran Data-Driven Paid Advertising Campaigns

✔ Launched Facebook & Google Ads campaigns to drive traffic to the Kickstarter page.
✔ Implemented A/B testing on ad creatives & messaging to optimize conversion rates.
✔ Utilized retargeting ads to re-engage visitors who didn’t pledge initially.

📌 3. Built an Email Marketing & Pre-Launch Strategy

✔ Developed an email list-building campaign prior to the Kickstarter launch.
✔ Sent pre-launch teasers and exclusive access offers to build anticipation.
✔ Used email sequences to nurture leads and convert subscribers into backers.

📌 4. Strengthened E-Commerce Sales Post-Campaign

✔ Integrated Kickstarter backers into the ElevenPine Shopify store for future purchases.
✔ Launched post-campaign promotions & email flows to convert one-time backers into repeat customers.
✔ Optimized the Shopify store experience to increase conversion rates and retention.

Results

💰 $40,000 raised on Kickstarter in just 45 days, exceeding funding goals.
📈 70% increase in online sales following the campaign.
🔥 Strong customer engagement, with high retention rates for repeat purchases.
🎥 Kickstarter video & storytelling played a major role in driving backer support.

Takeaway for Clients

A well-executed Kickstarter campaign and e-commerce growth strategy can transform a product launch into a long-term success. By combining paid advertising, compelling storytelling, and customer engagement, ElevenPine not only exceeded its crowdfunding goals but also built a sustainable revenue stream through online sales.

If you need help launching a Kickstarter campaign or scaling an e-commerce business, I can develop a strategy that delivers real, measurable results.