Case Study: Boosting E-Commerce Sales with Paid Ads & Shopify Optimization

Client: ElevenPine
Services Provided: Shopify Website Management, Paid Ads, Email Marketing
Platforms Used: Facebook Ads, Google Ads, Shopify
Results: +70% online sales, $40,000 raised via Kickstarter

Challenge:

ElevenPine, an e-commerce cycling apparel brand, needed to increase online sales while keeping ad costs low. They also wanted to launch a new product through Kickstarter.

Solution:

  • Designed and optimized the Shopify website for better conversion rates.

  • Ran targeted Facebook and Google Ads campaigns, refining audience targeting and ad creatives.

  • Launched a Kickstarter campaign, developing a compelling marketing strategy that included video storytelling and social media engagement.

  • Created an email marketing sequence to nurture potential customers and drive conversions.

Results:

  • Increased online sales by 70% through optimized paid advertising and website management.

  • Successfully raised $40,000 on Kickstarter in just 45 days.

  • Achieved low CPA (cost per acquisition) and high ROAS with targeted ad campaigns.

Takeaway for Clients:

I specialize in helping e-commerce brands drive sales through paid media, Shopify optimization, and email automation, ensuring strong ROI and sustainable growth.