Case Study: Increasing ROAS by 70% for Multi-Brand Restaurant Group

Client: Modern Restaurant Concepts
Services Provided: Paid Media, Email Marketing, Customer Retention
Platforms Used: Google Ads, Meta Ads, Klaviyo, Thanx
Budget Managed: $800,000
Results: +70% ROAS, 5% increase in loyalty program sales

Challenge:

Modern Restaurant Concepts was struggling with a low return on ad spend (ROAS) from its previous marketing agency. Additionally, their digital loyalty program was underperforming, and customer engagement needed improvement.

Solution:

  • Restructured the Google Ads and Meta Ads strategy, implementing rigorous variable testing and conversion funnel adjustments.

  • Built customer retention email flows using Klaviyo and Thanx to increase lifetime value.

  • Developed a targeted loyalty program campaign, leveraging personalized email and ad promotions.

  • Provided detailed KPI reports to leadership for data-driven marketing decisions.

Results:

  • Increased ROAS by 70% by optimizing paid ad performance.

  • Boosted loyalty program signups and sales by 5% within five months.

  • Enhanced customer retention strategy through automated email workflows.

Takeaway for Clients:

If your business is struggling with paid media efficiency or customer retention, I can help optimize your ad spend and implement automation strategies to increase profitability.