Case Study: Scaling Holiday Sales with Paid Advertising

Client: Let’s Roam
Services Provided: Paid Advertising (Meta), Marketing Strategy, Video Production
Platforms Used: Meta (Facebook/Instagram), TikTok
Budget Managed: $3,000,000
Results: +35% profitability, record-breaking Q4 sales

Challenge:

Let’s Roam, a travel experience company, wanted to maximize sales during Q4, its most important revenue-driving season. The company needed a fresh creative approach to paid ads while optimizing ad spend for profitability.

Solution:

  • Developed and executed a full-scale Meta Ads campaign, creating all ad creatives to optimize conversions.

  • Implemented A/B testing to refine messaging, visuals, and audience targeting.

  • Produced high-quality video content for paid ads, increasing engagement and click-through rates.

  • Strategized a data-driven budget allocation plan to maximize return on ad spend (ROAS).

Results:

  • Most profitable Q4 in company history through optimized paid advertising.

  • 35% increase in profitability compared to the previous year.

  • High-converting video ad creatives led to increased engagement and conversions.

Takeaway for Clients:

If you're looking to maximize seasonal sales, I specialize in running high-performance paid ad campaigns that deliver measurable ROI.