Case Study: Driving $400,000 in Seasonal Sales with High-Impact Video Ads
Client: Triple Aught Design
Services Provided: Video Production, Paid Advertising, Digital Marketing Strategy
Platforms Used: Meta Ads (Facebook & Instagram), Google Ads, Organic Social Media
Results: $400,000+ in seasonal sales, 40% increase in digital revenue
Challenge
Triple Aught Design, an outdoor apparel and gear brand, wanted to boost seasonal sales and grow its digital revenue. While they had a strong product line and brand reputation, their previous marketing efforts lacked high-quality video content that could effectively engage audiences and convert views into purchases.
The company needed compelling, professional video ads that would showcase their gear in action, tell a story, and ultimately drive online sales.
Solution
To increase sales and engagement, I developed a video-driven marketing strategy that combined high-quality visuals, targeted paid advertising, and a data-driven approach to digital marketing.
📌 1. Created High-Impact Video Ad Campaigns
✔ Produced cinematic product videos highlighting gear functionality and real-world use.
✔ Shot and edited action-packed Reels and ad creatives that resonated with outdoor enthusiasts.
✔ Developed storytelling-driven ad copy that aligned with the brand’s rugged, adventure-focused identity.
📌 2. Launched Paid Ad Campaigns for Maximum Reach
✔ Created Meta Ads & Google Display campaigns featuring the new video content.
✔ Implemented A/B testing to refine messaging, visuals, and audience targeting.
✔ Optimized the sales funnel with dynamic retargeting ads, ensuring engaged users completed their purchases.
📌 3. Enhanced Organic Social & Website Content
✔ Integrated video content into email campaigns to increase engagement and conversions.
✔ Optimized landing pages with embedded video to improve dwell time and conversions.
✔ Developed a consistent brand content strategy across social media platforms.
Results
📈 $400,000+ in seasonal sales driven by video-powered ad campaigns.
🔥 40% increase in digital revenue compared to the previous year.
🎥 Higher ad engagement—video ads consistently outperformed static creatives.
💳 Lower cost per acquisition (CPA) through optimized targeting and retargeting.
Takeaway for Clients
High-quality video content is one of the most powerful tools for driving conversions and revenue. Whether for paid ads, social media, or website engagement, a strong visual storytelling strategy can make the difference between average and record-breaking sales.
If you need compelling video ads, product storytelling, or paid media management, let’s create a strategy tailored to your brand’s success.