Case Study: Raising $40,000 on Kickstarter & Boosting Online Sales by 70% for ElevenPine
Client: ElevenPine
Services Provided: Kickstarter Campaign Strategy, E-Commerce Marketing, Paid Advertising, Email Marketing
Platforms Used: Kickstarter, Facebook Ads, Google Ads, Shopify, Email Marketing
Results: $40,000 raised in 45 days, 70% increase in online sales
Challenge
ElevenPine, an innovative cycling apparel brand, was launching a new line of convertible cycling shorts and needed a successful crowdfunding campaign to fund production while also increasing direct-to-consumer (DTC) sales. The challenge was to generate awareness, build early demand, and drive conversions quickly within a limited time frame.
Additionally, the brand wanted to improve overall e-commerce performance, increasing online sales and customer retention beyond the Kickstarter campaign.
Solution
To achieve both Kickstarter funding success and long-term e-commerce growth, I developed a multi-channel digital marketing strategy focused on high-converting ads, compelling storytelling, and audience engagement.
📌 1. Designed & Optimized a High-Impact Kickstarter Campaign
✔ Crafted a compelling Kickstarter campaign page with persuasive storytelling, professional product visuals, and engaging videos.
✔ Produced a Kickstarter promotional video showcasing the product’s innovation and value for cyclists.
✔ Created limited-time reward tiers and exclusive early-bird offers to incentivize backers.
📌 2. Ran Data-Driven Paid Advertising Campaigns
✔ Launched Facebook & Google Ads campaigns to drive traffic to the Kickstarter page.
✔ Implemented A/B testing on ad creatives & messaging to optimize conversion rates.
✔ Utilized retargeting ads to re-engage visitors who didn’t pledge initially.
📌 3. Built an Email Marketing & Pre-Launch Strategy
✔ Developed an email list-building campaign prior to the Kickstarter launch.
✔ Sent pre-launch teasers and exclusive access offers to build anticipation.
✔ Used email sequences to nurture leads and convert subscribers into backers.
📌 4. Strengthened E-Commerce Sales Post-Campaign
✔ Integrated Kickstarter backers into the ElevenPine Shopify store for future purchases.
✔ Launched post-campaign promotions & email flows to convert one-time backers into repeat customers.
✔ Optimized the Shopify store experience to increase conversion rates and retention.
Results
💰 $40,000 raised on Kickstarter in just 45 days, exceeding funding goals.
📈 70% increase in online sales following the campaign.
🔥 Strong customer engagement, with high retention rates for repeat purchases.
🎥 Kickstarter video & storytelling played a major role in driving backer support.
Takeaway for Clients
A well-executed Kickstarter campaign and e-commerce growth strategy can transform a product launch into a long-term success. By combining paid advertising, compelling storytelling, and customer engagement, ElevenPine not only exceeded its crowdfunding goals but also built a sustainable revenue stream through online sales.
If you need help launching a Kickstarter campaign or scaling an e-commerce business, I can develop a strategy that delivers real, measurable results.